Residency

Re-think, Re-brand, re-use

Residency is an easy to use, flexible and eco-conscious pop-up space. Found in the UK’s most desired high streets, Residency is the perfect blank canvas, complete with digital branding and premium fixtures & fittings.

I've worked with the founder from business concept through to creating the entire brand (strategy, website, campaigns, copy, videos). I've also spearheaded partnerships & brand activations, which have received coverage in Stylist, FT & Wallpaper.

In Numbers:

  • 1 launch campaign

  • 3 retail activations

  • 3 VIP parties

  • 2,000 organic growth on social media

  • Multiple coverage in Stylist, Wallpaper, Sheerluxe, Elle Decoration, FT & Frame Magazine

My role:

  • Research & Strategy

  • Brand

  • Marketing

  • Social media

  • PR

  • Events & Activations

  • Sponsorships

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