Residency
Re-think, Re-brand, re-use
Residency is an easy to use, flexible and eco-conscious pop-up space. Found in the UK’s most desired high streets, Residency is the perfect blank canvas, complete with digital branding and premium fixtures & fittings.
I've worked with the founder from business concept through to creating the entire brand (strategy, website, campaigns, copy, videos). I've also spearheaded partnerships & brand activations, which have received coverage in Stylist, FT & Wallpaper.
In Numbers:
1 launch campaign
3 retail activations
3 VIP parties
2,000 organic growth on social media
Multiple coverage in Stylist, Wallpaper, Sheerluxe, Elle Decoration, FT & Frame Magazine
My role:
Research & Strategy
Brand
Marketing
Social media
PR
Events & Activations
Sponsorships